Hi! I'm Haley,

Hi! I'm Haley,

Brand + Education

Brand + Education

Specialist

Specialist

About Me

I help SaaS teams turn product education into a competitive advantage.

I design brand-driven learning experiences that reduce churn, increase adoption, and turn training into a revenue engine.

After 10+ years in the arena, I’ve co-founded Trike, an ed-tech SaaS platform built to transform frontline training, led branding and customer education for Health Wealth Safe & Chatmatic, and developed product education for Cavvy Capital and its portfolio companies.

What makes my work different?

Brand + learning synergy → I design customer education that doesn’t just inform—it converts.

Strategic thinking → From onboarding to adoption, I build training that drives engagement & revenue.

AI-assisted efficiency → I use AI intelligently to improve training tasks & make learning experiences stick.

Whether it’s onboarding optimization, customer training, or full-scale learning ecosystems, I bring strategy, grit, and a caramel-drizzled coffee to every project.

Value positioning

Customer education

Branding

Instructional design

Content strategy

Video content

About Me

I help SaaS teams turn product education into a competitive advantage.

I design brand-driven learning experiences that reduce churn, increase adoption, and turn training into a revenue engine.

After 10+ years in the arena, I’ve co-founded Trike, an ed-tech SaaS platform built to transform frontline training, led branding and customer education for Health Wealth Safe & Chatmatic, and developed product education for Cavvy Capital and its portfolio companies.

What makes my work different?

Brand + learning synergy → I design customer education that doesn’t just inform—it converts.

Strategic thinking → From onboarding to adoption, I build training that drives engagement & revenue.

AI-assisted efficiency → I use AI intelligently to improve training tasks & make learning experiences stick.

Whether it’s onboarding optimization, customer training, or full-scale learning ecosystems, I bring strategy, grit, and a caramel-drizzled coffee to every project.

Value positioning

Customer education

Branding

Instructional design

Content strategy

Video content

Experience

Trike.co

Head of Design / Co-Founder

July 2023 - today

Trike.co

Head of Design / Co-Founder

July 2023 - today

HNP Designs

Freelance creative

April 21 - today

HNP Designs

Freelance creative

April 21 - today

Cavvy Capital

Creative Director

2021 - 2023

Cavvy Capital

Creative Director

2021 - 2023

Health Wealth Safe

Brand / Marketing Manager

2020 - 2021

Health Wealth Safe

Brand / Marketing Manager

2020 - 2021

Weidel International

Marketing and design

2019 - 2021

Weidel International

Marketing and design

2019 - 2021

Experience

Trike.co

Head of Design / Co-Founder

July 2023 - today

HNP Designs

Freelance creative

April 21 - today

Cavvy Capital

Creative Director

2021 - 2023

Health Wealth Safe

Brand / Marketing Manager

2020 - 2021

Weidel International

Marketing and design

2019 - 2021

  • Trike.co

  • Agency u

  • Cavvy Capital

  • Dedica Health

  • Wally's

  • Health Wealth Safe

  • Trike.co

  • Agency u

  • Cavvy Capital

  • Dedica Health

  • Wally's

  • Health Wealth Safe

Let’s turn
product education
into a revenue engine.

Let’s turn
product education
into a revenue engine.