Hi! I'm Haley,
Hi! I'm Haley,
Brand + Education
Brand + Education
Specialist
Specialist
(Scroll)
(Scroll)
Recent Work
About Me
I help SaaS teams turn product education into a competitive advantage.
I design brand-driven learning experiences that reduce churn, increase adoption, and turn training into a revenue engine.
After 10+ years in the arena, I’ve co-founded Trike, an ed-tech SaaS platform built to transform frontline training, led branding and customer education for Health Wealth Safe & Chatmatic, and developed product education for Cavvy Capital and its portfolio companies.
What makes my work different?
Brand + learning synergy → I design customer education that doesn’t just inform—it converts.
Strategic thinking → From onboarding to adoption, I build training that drives engagement & revenue.
AI-assisted efficiency → I use AI intelligently to improve training tasks & make learning experiences stick.
Whether it’s onboarding optimization, customer training, or full-scale learning ecosystems, I bring strategy, grit, and a caramel-drizzled coffee to every project.
Value positioning
Customer education
Branding
Instructional design
Content strategy
Video content
About Me
I help SaaS teams turn product education into a competitive advantage.
I design brand-driven learning experiences that reduce churn, increase adoption, and turn training into a revenue engine.
After 10+ years in the arena, I’ve co-founded Trike, an ed-tech SaaS platform built to transform frontline training, led branding and customer education for Health Wealth Safe & Chatmatic, and developed product education for Cavvy Capital and its portfolio companies.
What makes my work different?
Brand + learning synergy → I design customer education that doesn’t just inform—it converts.
Strategic thinking → From onboarding to adoption, I build training that drives engagement & revenue.
AI-assisted efficiency → I use AI intelligently to improve training tasks & make learning experiences stick.
Whether it’s onboarding optimization, customer training, or full-scale learning ecosystems, I bring strategy, grit, and a caramel-drizzled coffee to every project.
Value positioning
Customer education
Branding
Instructional design
Content strategy
Video content
Experience
Trike.co
Head of Design / Co-Founder
July 2023 - today
Trike.co
Head of Design / Co-Founder
July 2023 - today
HNP Designs
Freelance creative
April 21 - today
HNP Designs
Freelance creative
April 21 - today
Cavvy Capital
Creative Director
2021 - 2023
Cavvy Capital
Creative Director
2021 - 2023
Health Wealth Safe
Brand / Marketing Manager
2020 - 2021
Health Wealth Safe
Brand / Marketing Manager
2020 - 2021
Weidel International
Marketing and design
2019 - 2021
Weidel International
Marketing and design
2019 - 2021
Experience
Trike.co
Head of Design / Co-Founder
July 2023 - today
HNP Designs
Freelance creative
April 21 - today
Cavvy Capital
Creative Director
2021 - 2023
Health Wealth Safe
Brand / Marketing Manager
2020 - 2021
Weidel International
Marketing and design
2019 - 2021
Trike.co
Agency u
Cavvy Capital
Dedica Health
Wally's
Health Wealth Safe
Trike.co
Agency u
Cavvy Capital
Dedica Health
Wally's
Health Wealth Safe