Hi! I'm Haley,

Hi! I'm Haley,

Brand & Learning

Brand & Learning

Designer

Designer

About Me

Learning, brand, and marketing designer by day, champion for the overlooked by eve. My sole mission is to make brand experiences stickier than ooey-gooey-butter-cake.

After 10 years in the metaphorical ring, I’ve co-founded the frontline ed-tech company Trike (where I built everything from learning modules to admin dashboards), partnered with B2B SaaS startups like Health Wealth Safe and Chatmatic, and helped niche brands like Cavvy Capital (VC) and Weidel on Winning level up their brand and visual storytelling.

My secret sauce isn’t so secret: strategic systems thinking, empathetic marketing, gutsy creative decisions, and a knack for making things feel as good as they look. I design end-to-end brand ecosystems, marketing strategies, and learning experiences that hit harder than synth metal in a sea of elevator music.

Whether it’s a future-focused SaaS platform or a microlearning experience that turns “dry” into “dynamic,” I bring creativity, grit, a caramel-drizzled coffee, and a whole lot of heart to every project.

Graphic Design

Marketing

Branding

Instructional design

Content strategy

Audio/video

About Me

Learning, brand, and marketing designer by day, champion for the overlooked by eve. My sole mission is to make brand experiences stickier than ooey-gooey-butter-cake.

After 10 years in the metaphorical ring, I’ve co-founded the frontline ed-tech company Trike (where I built everything from learning modules to admin dashboards), partnered with B2B SaaS startups like Health Wealth Safe and Chatmatic, and helped niche brands like Cavvy Capital (VC) and Weidel on Winning level up their brand and visual storytelling.

My secret sauce isn’t so secret: strategic systems thinking, empathetic marketing, gutsy creative decisions, and a knack for making things feel as good as they look. I design end-to-end brand ecosystems, marketing strategies, and learning experiences that hit harder than synth metal in a sea of elevator music.

Whether it’s a future-focused SaaS platform or a microlearning experience that turns “dry” into “dynamic,” I bring creativity, grit, a caramel-drizzled coffee, and a whole lot of heart to every project.

Graphic Design

Marketing

Branding

Instructional design

Content strategy

Audio/video

Experience

Trike.co

Head of Design / Co-Founder

July 2023 - today

Trike.co

Head of Design / Co-Founder

July 2023 - today

HNP Designs

Freelance creative

April 21 - today

HNP Designs

Freelance creative

April 21 - today

Cavvy Capital

Creative Director

2021 - 2023

Cavvy Capital

Creative Director

2021 - 2023

Health Wealth Safe

Brand / Marketing Manager

2020 - 2021

Health Wealth Safe

Brand / Marketing Manager

2020 - 2021

Weidel International

Marketing and design

2019 - 2021

Weidel International

Marketing and design

2019 - 2021

Experience

Trike.co

Head of Design / Co-Founder

July 2023 - today

HNP Designs

Freelance creative

April 21 - today

Cavvy Capital

Creative Director

2021 - 2023

Health Wealth Safe

Brand / Marketing Manager

2020 - 2021

Weidel International

Marketing and design

2019 - 2021

  • Trike.co

  • Agency u

  • Cavvy Capital

  • Dedica Health

  • Wally's

  • Health Wealth Safe

  • Trike.co

  • Agency u

  • Cavvy Capital

  • Dedica Health

  • Wally's

  • Health Wealth Safe

Let’s create something
cool…and unignorable

Let’s create something
cool…and unignorable