Hi! I'm Haley,
Hi! I'm Haley,
LEARNING & BRAND
LEARNING & BRAND
Designer
Designer
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Recent Work
About Me
Learning and brand designer by day, maniacal art fanatic by night. My mission? To create experiences that stick—like ooey-gooey butter cake (but way more intentional).
After 10 years in the metaphorical ring, I’ve co-founded the frontline ed-tech company Trike (where I built everything from learning modules to admin dashboards), partnered with B2B SaaS startups like Health Wealth Safe and Chatmatic, and helped niche brands like Cavvy Capital (VC) and Weidel on Winning level up their visual storytelling.
My secret sauce isn’t so secret: strategic systems thinking, gutsy creative decisions, and a knack for making things feel as good as they look. I design end-to-end brand ecosystems and learning experiences that hit harder than synth metal in a sea of elevator music.
Whether it’s a future-focused SaaS platform or a microlearning experience that turns “dry” into “dynamic,” I bring creativity, grit, a caramel-drizzled coffee, and a whole lot of heart to every project.
Graphic Design
Micro-learning
Branding
Instructional design
Content strategy
Audio/video
About Me
Learning and brand designer by day, maniacal art fanatic by night. My mission? To create experiences that stick—like ooey-gooey butter cake (but way more intentional).
After 10 years in the metaphorical ring, I’ve co-founded the frontline ed-tech company Trike (where I built everything from learning modules to admin dashboards), partnered with B2B SaaS startups like Health Wealth Safe and Chatmatic, and helped niche brands like Cavvy Capital (VC) and Weidel on Winning level up their visual storytelling.
My secret sauce isn’t so secret: strategic systems thinking, gutsy creative decisions, and a knack for making things feel as good as they look. I design end-to-end brand ecosystems and learning experiences that hit harder than synth metal in a sea of elevator music.
Whether it’s a future-focused SaaS platform or a microlearning experience that turns “dry” into “dynamic,” I bring creativity, grit, a caramel-drizzled coffee, and a whole lot of heart to every project.
Graphic Design
Micro-learning
Branding
Instructional design
Content strategy
Audio/video
Experience
Trike.co
Head of Design / Co-Founder
July 2023 - today
Trike.co
Head of Design / Co-Founder
July 2023 - today
HNP Designs
Freelance creative
April 21 - today
HNP Designs
Freelance creative
April 21 - today
Cavvy Capital
Creative Director
2021 - 2023
Cavvy Capital
Creative Director
2021 - 2023
Health Wealth Safe
Brand Manager
2020 - 2021
Health Wealth Safe
Brand Manager
2020 - 2021
Weidel International
Marketing and design
2019 - 2021
Weidel International
Marketing and design
2019 - 2021
Experience
Trike.co
Head of Design / Co-Founder
July 2023 - today
HNP Designs
Freelance creative
April 21 - today
Cavvy Capital
Creative Director
2021 - 2023
Health Wealth Safe
Brand Manager
2020 - 2021
Weidel International
Marketing and design
2019 - 2021
Trike.co
Agency u
Cavvy Capital
Dedica Health
Wally's
Health Wealth Safe
Trike.co
Agency u
Cavvy Capital
Dedica Health
Wally's
Health Wealth Safe